What is the importance of Word Count in Content?
Word Count plays a vital role in Content Creation and makes your content more demanding and reachable to your targeted audience. It's all clear that Search Engines usually promote lengthy content as compared to short ones. Search Engines work according to an algorithm that always. 
Prioritize the content your audience wanna see. Usually, it is stated that an article of more than 2000 words will make good progress but only word count does not depend on ranking your article to Search Engines. Demanded keywords also help to make progress. 

The following Factors are the key factors for progressive content creation.
1- SEO Optimization 
2- Readability
3-Clarity
 

SEO Optimization 
Search Engine Optimization is a basic key for ranking in search engines. According to experts, the large content usually makes progress as compared to short ones. Because the search engines assume that the large article may cover the issues properly competitively. 
But the length is not only the factor for ranking but quality also matters.
Maintaining a suitable word count assumes that you have given your best to your content. You should also focus on the Focus keyword phrase and Keyword Density. It will make it easier for you to make a word count goal.
 

Readability
Readability is also very important for ranking your content. You should know what your audience needs. Make sure to provide them with an authentic and easier way to read your content which must provide them their appetite. Focusing on your keywords and content layout will provide you with a proper readability score. As much as SEO is important Readability is also a key factor for Search Engines to prefer your content.
 

Clarity
Clarity is the key to success for blogging on search engines for engaging content and for ranking as compared to others. Make sure to state your content with clarity and make your content easier to understand for your audience. With a desired word count you can make your content more clear and suitable for your willing content. 
For Example: If you have a word count of 1500 words in your mind, you will use 400 words for the introduction 800 words for the structural body, and 300 words for the conclusion. Desiring this method of word count you will discuss, what is your content about. Efficiently in the introduction and then you will discuss the content lastly you have some endings in the shape of a conclusion.

Conclusion
At last, word count is much more important than SEO. As discussed earlier the content's ranking does not depend upon SEO only, But word count and readability also matter. SO, Focus on this factor to get engaged with your targeted audience.